Post event update:
Start with Why was a book with a very important message – if you start with WHY you are doing something, everything else falls into place and decisions become a lot easier.
For example, if Company XYZ has a mission to make the best THING to help customers with their BLAH, any time they need to make a decision on price, colour, marketing, material, staff hiring, training etc…all they need to think about is ‘does this help us help people with their BLAH or not?’
A simple concept, with plenty of examples throughout the book illustrating where companies have employed this concept, and it’s worked (the company has loyalty, has built up a good reputation, and has become large and profitable) and where they haven’t; (either to the demise of the company, or the company resorting to silly innovations like yet another flavour of toothpaste to keep their product ‘fresh’….no pun intended)
This works in goal setting for ourselves too.
If you want to lose weight…why?
If you want to give up smoking…why?
If you want to have a career change…why?
Having a really strong why is essential to success.
For example ‘I want to lose weight because I think I should…well because I don’t look like the models in a magazine’ is very different to ‘I want to lose weight because I really like feeling fit and healthy and I want less pressure on my knee so that I can run more, because I really enjoy the freedom I feel when I run’.
We reflected on our ‘whys’ at the book club and made them clearer. It made me a lot clearer about the clients I was willing to take on, whilst others redefined their goals or realised they could scrap them (because the ‘why’ was something along the lines of ‘because my boss / partner / friend thinks it’s good idea, or because the media values that).
We also reflected on how it’s a lot easier to understand someone’s marketing message if they tell you why they are doing something rather than the technicalities of what they do. For instance:
“I’m really passionate about helping people understand how to save for retirement because I know it can be mind boggling to sift through all the information out there and work out what it all means”
Is a easier to understand and relate to than
“I work in pensions and I create models to calculate how much people should be saving to target the lifestyle they want in retirement, plus what kind of financial products they should have a look at to meet their needs”
It’s a very subtle thing, and difficult to notice the difference (we did struggle to get our head around it), but when we tested it out around the table we could see the slightly different impact the different approaches had.
It is important to remember that giving the ‘why’ first is not just a marketing tool though…it makes a real difference, if you take it seriously, to how you operate in your life, your career and your business.
All in all, a very interesting (if slightly repetitive) book with a very simple but powerful message.
Come and discuss this book on 13th February 2018, 7-9pm, Fountain Harvester, Milton Keynes
Comment below or email me to let me know you’re going to join. Event is free and new members are always welcome.
Simon Sinek’s recent video on ‘The Millennial Question’ went viral with over 150 million views. https://www.youtube.com/watch?v=hER0Qp6QJNU
Start with Why is a global bestseller and the TED Talk based on it is the third most watched of all time.
Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?
In business, it doesn’t matter what you do, it matters WHY you do it.
Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way – they all started with why.
Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question-WHY?
Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how to do it.